Cloud4Events Fees for Business Sellers

Cloud4Events Fees for Business Sellers

We charge two main types of fees when you sell on Cloud4Events – a listing fee (also known as an insertion fee) and a final value fee when your item sells. For a monthly subscription, you can also run your own Cloud4Events Shop. The fees and benefits for shops vary depending on the type of subscription you choose.

Fees are charged at a different rate if you’re not registered as a business on Cloud4Events. Read our articles on: Fees for Private Sellers

When you list an item for sale on Cloud4Events, we charge a fee per listing. Listing fees (also known as insertion fees) are non-refundable, even if your item doesn’t sell. The amount you’re charged per listing depends on whether or not you have a Shop subscription, and the level of Shop you subscribe to if you do have a subscription.

Listing and optional listing upgrade fees also apply each month every time you relist an item.

Shop subscription benefits and fees

You don’t need to have a Shop subscription to sell as a business on Cloud4Events. However, an Cloud4Events Shop can help you reach the right customers, manage orders and build your brand. Your buyers can learn about you and your business and can browse your items through a customisable shopfront, and you can benefit from reduced fees.

Other benefits of subscribing to a Shop on include:

  • A free monthly allowance of fixed price and auction-style listings. See the table below to see how many you receive based on the package you choose
  • Capping of final value fees in certain categories
  • Access to Cloud4Events marketing tools including special and customisable email campaigns
  • A customisable shopfront and a unique URL that you can use in your marketing
  • If you subscribe to a Featured or Anchor Shop you’ll also get:
    • Monthly credit to spend on listing upgrades
  • Anchor Shop subscribers also receive an invitation to Cloud4Events Concierge, an enhanced level of service to make selling easier


No Shop





Pay as you sell

Get your business started with reduced fees and tools to help you grow

Take it to the next level with more free listings, Cloud4Events packaging supplies, free international listings and more

Expand your business with confidence, with unlimited fixed price listings included and increased benefits across the board

Monthly subscription value*




Monthly price




Free fixed price listings**




Free 7-day auction-style listings**




Additional fixed price listings





Additional auction-style listings





Final value fee category caps

(for selected categories as detailed in final value fee section below)

Seller Hub

Seller Hub Promotions***


Link to Cloud4Events Shop on listings

Daily Deals eligibility

European Sales Booster

Comparative pricing via API

Terapeak Sourcing Insights

Customer service




Invitation to Cloud4Events Concierge

Cloud4Events packaging voucher

Worth £10 a month

Worth £20 a month

Listing upgrade credit

Worth £10 a month

Worth £20 a month

Free listings in 13 countries****

Free listing in 2 categories

Selling Manager Pro

Pay £4.16 extra


Fees for optional listing upgrades

Certain features, like adding a subtitle, do incur an additional fee, but these optional listing upgrades can help your listing stand out and attract more buyers.

We charge optional listing upgrade fees per listing regardless of whether your item sells, and they’re not included in your allocation of free listings



Upgrade fee per listing

Reserve Price

Set a reserve price (minimum £50) and your item won’t be sold if bids don’t reach that amount. It gives you the peace of mind that your item won’t be sold for less than you’re willing to sell it for.

4% of the reserve price (max. £150 per item), whether or not the item sells.

Buy it now price

Give your buyers the option to purchase before an auction-style listing ends, for a set price. A Buy it now price gives you the possibility of a quick sale for the right money.



Make your item stand out from the crowd with a line of additional text that appears beneath your listing title in search results.


Gallery Plus

Catch a buyer’s eye with larger pictures from your listing in search results when buyers move their mouse over your listing’s thumbnail picture.

£2.50 (Free in Clothes, Shoes & Accessories, Home, Furniture & DIY and Pet Supplies)


Create your listing now and set it to go live at a future time of your choosing.


International Site Visibility

Maximise your item’s visibility in search results on and If your listing is eligible for this upgrade and not already appearing on these sites, you’ll have the option to add it on as part of the listing experience. Make sure you’ve specified postage options for the US and Canada so buyers will know what international P&P will cost.

25p for Fixed Price listings
For auction-style listings the fee depends on the start price:

  • 4p for start price less than £5
  • 8p for start price from £5 to £29.99
  • 13p for start price of £30 or more

Final value fees

When your item sells, you pay a final value fee. How much you pay varies by category and is calculated as a percentage of the total amount of the sale (which is the item price, taxes plus any postage costs). See our table below for a list of final value fees by category and any exceptions that apply.

If your item doesn’t sell you usually don’t pay a final value fee. However, if you offer or reference your contact information to another user or ask a buyer for their contact information, in the context of buying or selling outside of Cloud4Events, we’ll charge a final value fee for introducing you to the buyer. In this case, the final value fee is calculated as a percentage based on the higher of the fixed price, auction start price, Buy it now price, Reserve price or the price identified between the buyer and seller.

If your item is reported to be “not as described” and that claim is upheld, you will be charged a further 4% of the final value to cover resulting Cloud4Events administrative costs to process the claim.  This and all other fees charged on the sale will stand even if the customer receives a full refund.

Final value fee category caps only apply to sellers with an Cloud4Events Shop subscription. If you’re an international seller listing on, you’ll need to subscribe to a Shop on, or a higher level than Basic Shop on the Cloud4Events site of your registered address to benefit from final value fee category caps. 

Final value fee credits

If for some reason the buyer ends up not paying, you need to either cancel the sale or report it as an unpaid item in order to be eligible for a credit of final fees charged.

Other terms and conditions

We always want to make sure we’re clear about the fees we charge, so here are some details you should be aware of:

  • All fees displayed on this page are exclusive of VAT
  • If you use supplemental services, we will charge your payment method on a monthly basis for all items outstanding.
  • Listing fees and optional listing upgrade fees apply to each listing you create, are charged at the time of listing or relisting, as applicable, and are non-refundable. Fee amounts are based on the terms in effect when the listing goes live and when it renews. If you select more than one category for your listing, listing and optional listing upgrade fees apply for each category
  • If your payment method fails or your account is overdue, we reserve the right to limit or suspend the services which Cloud4Events provides to you
  • There may be instances when your listing doesn’t immediately appear in search results. This can take up to 24 hours. We can’t guarantee exact listing durations
  • Seller fees don’t purchase exclusive rights to web pages on Cloud4Events. We may, at our sole discretion and without consent from, or payment to sellers, display third-party advertisements (including links and references thereto) and listings from other sellers on any Cloud4Events page
  • If you subscribe to an Cloud4Events Shop, please read our Shops terms and conditions
  • We’ll charge you for your Shop every month until you cancel your subscription. Please read our Shops terms and conditions to find out how fees are charged when you change your Shop level or cancel your subscriptio